In the year 2008 destiny confronted Rohit & Pragati with a severe illness in their immediate family. It was going to be painful & extended journey lasting 5 prolonged years. Both of them had numerous, unpleasant interactions with modern medicine and comprehended that all forms of modern medicine were (severely) destructive in nature, treating something now but paving way for something worse to go wrong tomorrow. This inspired them to move a holistic way of life with the belief that “Prevention is better than cure”. Soon, Pragati was blogging about a healthy skin & hair care routine. Then came the formulations using age old wisdom and some modern research and finally the entire personal care range free from harmful chemicals and enriched with natural actives.