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When you're buying something that is going to be applied on your skin, you become really conscious about it. I was so much into chemical free and cruelty free products that I used to scroll through different websites in search of that 'perfect product'. 
Isn't it really weird that you have to hassle through different websites to get what you really want? And even more difficult if you're looking for vegan, cruelty free, chemical free skincare and beauty products? And then it striked me what if I take an initiative?  

This missing necessity was the main source of my inspiration.

With such mindset and a big dream, MYTARA was created. The ideology was to bring all vegan brands from all over India under a single roof.

We generally skip to go through the ingredients section since we are more focused on the price and how beautiful the product looks. In reality we should be more focused on what we are applying on our skin.

‘The cocktail of chemicals and toxins’ found in soaps, shampoo, perfume, aftershave, deodorants, antiperspirants, cleansers, hand sanitizers, toothpaste, cosmetics, nail paints and even baby lotion, can cause autoimmune diseases, breast cancer, ovarian cancer, other types of cancers, hormonal problems, infertility, headaches, respiratory problems, nausea, vomiting and many other illnesses. These chemicals include parabens, synthetic fragrance,and colors, heavy metals, SLS, mineral oil, petroleum products, PEG, phthalates, toluene, hydroquinone, etc.

‘Natural skin care, hair, makeup and body products’ contain natural preservatives and are scented with natural essential oils, hence they are less likely to cause any skin irritation and work with your skin instead of against it.Not only do these products promote a healthy lifestyle, they do not use any animal testing and thus are cruelty-free, better for the environment and less heavy on your pocket in the long term.

I really hope MYTARA enhances your beauty from both inside and outside.


Renu Shukla


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